Branding and Graphic Design

Professional Branding & Graphic Design Services in Saudi Arabia

Your brand is more than a logo—it’s the complete experience customers have with your business, the emotions you evoke, and the promise you make. At Hayat Events, we create powerful brand identities and compelling visual designs that capture your essence, differentiate you from competitors, and forge lasting connections with your audience.

From startups building their first brand identity to established companies refreshing their look, our creative team delivers strategic branding and design solutions that drive recognition, build trust, and support business growth across Saudi Arabia and beyond.

Ready to Build a Powerful Brand?

Create a brand that stands out and drives business growth. Contact Hayat Events for a free branding consultation and custom proposal.

What We Offer

  • Complete brand creation from concept to execution:

  • Brand architecture and sub-brands

  • Brand guidelines and standards manual
  • Brand voice and personality definition
  • Typography selection and systems
  • Color palette development
  • Logo design and variations
  • Company naming and tagline development
  • Brand strategy and positioning
  • Memorable logos that represent your brand:

  • Custom logo design concepts
  • Multiple design variations
  • Wordmark and icon development
  • Monogram and lettermark design
  • Logo refinement and finalization
  • File formats for all applications
  • Trademark-ready files
  • Comprehensive design systems:

  • Business card design
  • Letterhead and stationery
  • Email signature design
  • Presentation template design
  • Social media templates
  • Document templates
  • Brand pattern and texture development
  • Icon and illustration systems
  • Print and digital marketing materials:

  • Brochures and catalogs
  • Flyers and leaflets
  • Posters and banners
  • Product packaging design
  • Magazine and print advertising
  • Billboard and outdoor advertising
  • Trade show graphics
  • Point-of-sale materials
  • Online brand presence:

  • Website design and UI/UX
  • Mobile app interface design
  • Social media graphics and templates
  • Digital advertising creative
  • Email marketing templates
  • Infographic design
  • Digital presentations
  • Web banners and display ads
  • Physical brand expression:

  • Office interior branding
  • Wayfinding and directional signage
  • Exterior building signage
  • Vehicle wraps and fleet graphics
  • Trade show booth graphics
  • Retail store design and branding
  • Wall murals and environmental graphics
  • Product packaging that sells:

  • Product packaging design
  • Label design
  • Box and container design
  • Bag and shopping bag design
  • Gift packaging
  • Shipping box design
  • Sustainable packaging solutions
  • Modernize and revitalize your brand:

  • Brand audit and analysis
  • Competitive positioning review
  • Logo evolution and refinement
  • Visual identity modernization
  • Messaging and voice update
  • Rollout strategy and implementation
  • Legacy brand transition planning

Our Design Approach

  •  Every design decision is strategic:

     

  • Creating mood boards and inspiration

  • Establishing design principles
  • Identifying brand differentiators
  • Analyzing competitive landscape
  • Defining target audience
  • Understanding business objectives
  • Collaborative and iterative design:

  • Initial concept exploration (3-5 directions)
  • Client feedback and refinement
  • Detailed design development
  • Multiple revision rounds
  • Finalization and production files
  • Style guide documentation
  • Simplicity and clarity
  • Memorability and distinctiveness
  • Versatility across applications
  • Timelessness over trends
  • Cultural appropriateness
  • Scalability and flexibility
  •  

Our Branding Process

  • Brand workshop and stakeholder interviews
  • Market research and competitive analysis
  • Audience research and insights
  • Brand positioning framework
  • Creative brief development
  • Brand strategy formulation
  • Naming exploration (if needed)
  • Mood boards and visual direction
  • Initial concept sketches
  • Concept presentation and feedback
  • Detailed logo design options
  • Visual identity system creation
  • Application mockups
  • Refinement based on feedback
  •  
  • Final design refinement
  • Production file preparation
  • Brand guidelines creation
  • File format conversions
  • Final presentation and handover
  • Performance analytics and insights
  • ROI calculation and reporting
  • Recommendations for optimization
  • Strategic planning for next phase
  •  

Logo Files Include

Vector files (AI, EPS, SVG)

High-resolution raster files (PNG, JPG)

Print-ready files (PDF)

Web-optimized files

Transparent background versions

Black, white, and color variations

Minimum size specifications

Clear space guidelines

Brand Identity Packages

  • Essential branding for new businesses:

  • Logo design (3 concepts)
  • Business card design
  • Letterhead design
  • Basic brand guidelines
  • Social media profile graphics
  • Email signature
  • Standard file formats
  • Comprehensive brand identity:

  • Full brand strategyLogo design (5 concepts)
  • Complete stationery suite
  • Marketing collateral templates
  • Social media template library
  • Presentation templates
  • Detailed brand guidelines
  • All file formats
  • Complete brand system:

     

  • Training and workshops

  • Brand launch support
  • Packaging design
  • Environmental design
  • Marketing materials library
  • Comprehensive guidelines manual
  • Sub-brand architecture
  • Full visual identity system
  • Extensive brand strategy
  • Technology and startups
  • Real estate and property development
  • Healthcare and medical
  • Hospitality and tourism
  • Financial services
  • Retail and consumer goods
  • Food and beverage
  • Professional services
  • Non-profits and NGOs
  • Government entities

Design Deliverables

  •  Logo usage rules and don'ts

  • Color palette with codes (CMYK, RGB, HEX, Pantone)

  •  Typography specifications and hierarchy

  •  Imagery style and photography guidelines

  •  Design patterns and graphic elements

  •  Application examples

  •  Brand voice and messaging

  • Contact information for questions

  • Print materials (business cards to billboards)
  • Digital platforms (websites to apps)
  • Social media (all major platforms)
  • Environmental graphics (signage to murals)
  • Promotional items (merchandise to giveaways)
  • Packaging (boxes to bags)
  • Presentations (PowerPoint to Keynote)
  • Email marketing (templates to signatures)
  • Video graphics (intros to lower thirds)
  • Event materials (banners to badges)
  • We select typefaces that align with your brand:

  • Arabic typography specialists
  • Latin and Arabic font pairing
  • Custom typography design
  • Web-safe font recommendations
  • Print typography optimization
  • Hierarchy and readability testing
  • Strategic color selection based on:

  • Industry conventions and differentiation
  • Cultural color meanings in Saudi Arabia
  • Psychological impact and associations
  • Accessibility and readability
  • Print and digital reproduction
  • Competitor color landscape

We offer eco-friendly design solutions:

  • Sustainable material recommendations
  • Print optimization to reduce waste
  • Digital-first design strategies
  • Recyclable packaging design
  • Environmentally conscious vendor selection

We help you successfully launch your new brand:

  • Internal brand launch presentations
  • Employee brand training
  • External announcement strategy
  • Media kit creation
  • Launch event support
  • Transition timeline planning
  • Old brand phase-out strategy

Why Choose Hayat Events for Your Conference or Event?

01.

Strategic Thinking

We don’t just make things look pretty—we create designs that solve business problems and support your strategic objectives.

02.

Cultural Intelligence

 Deep understanding of Saudi Arabian and Gulf region culture ensures designs resonate locally while maintaining international appeal.

03.

Full-Service Capabilities

From brand strategy to final production files, we handle every aspect of your branding and design needs.

04.

Experienced Designers

Our team includes award-winning designers with international experience and local market knowledge

05.

Fast Turnaround

We accommodate urgent timelines without compromising quality, perfect for time-sensitive launches and events.

06.

Comprehensive Deliverables

Receive complete file packages ready for any application—print, digital, signage, merchandise, and more.

Clear Answers, Confident Decisions

Event Management Insights

This section provides essential information about our event management services, helping you understand processes, expectations, and value with clarity and confidence.

A complete brand identity typically takes 6-8 weeks from kickoff to final delivery, though timelines can be adjusted based on urgency.

We include multiple rounds of revisions and work closely with you until you're completely satisfied with the final design.

Yes, we can refresh and modernize existing logos or create entirely new brand identities based on your needs.

Yes, upon final payment you receive full ownership of all final design files and can use them without restrictions.

Absolutely. All our designs are created with bilingual applications in mind, and we have native Arabic designers on our team.

GET IN TOUCH

Connect With Confidence

Connect with our team to discuss your event needs and discover tailored solutions designed to elevate your brand and deliver exceptional experiences.